Segment Map

Hi! In our third workshop we did our user segment map! Here, have a look:

Segment name		Description	Problems worth solving
Teachers / Lecturers	Subgroup: Younger teachers/lecturers	Age:25-35 Education: MSe- Post Doc Technical capabilities: Basic knowledge of technology. They tend to be more skilled with new technologies Desire: Flexibility, make students satisfied, variety for working methods, save time Needs: Reduce effort, avoid hassle, reduce anxiety	New ways to teaching Keep up with the technology
	Subgroup: Older teachers/lecturers	Age:35-60 Education: MSe- Post Doc Technical capabilities: Basic knowledge of technology. They tend to be more old-fashioned with use of technology Desire: Flexibility, make students satisfied, variety for working methods, save time Needs: Reduce effort, avoid hassle, reduce anxiety
Students in University		Age:18-30 Education (Graduated): High school- Doctoral Technical capabilities: Basic knowledge of technology. They tend to have knowledge of most recent technologies Desire: Graduate, learn Needs: Organized (information), have fun, have attractive ways to learn, informative learning ways	Laziness Lack of motivation Teaching methods are old-fashioned Want to have lecture from remote
Students in general (not University)	Elementary High School Adult students Elder people	Age:4-90 Technical capabilities: Varies Desire: Learn Needs: Organized (information), have fun, have attractive ways to learn, informative learning ways	Want to get most of the teaching Want to have fun Elementary: Want to learn in a way they don’t realise it is learning
Common for all: Learning / passing the knowledge Simplicity Flexibility Excitement Fun